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OUR SOIL
아워소일
김아람 대표의 부모님은 2007년부터 '의성흑마늘사랑영농조합'을 운영해 오며, 흑마늘 진액과 깐흑마늘을 주요 품목으로 다루어 왔습니다. 하지만 부모님의 연세와 건강 문제로 인해 장기적인 운영이 점차 어려워지면서, 김아람 대표는 '의성흑마늘사랑영농조합'을 'our soil'로 새롭게 리뉴얼하여 직접 운영하기로 결정했습니다. 이에 프로젝트룸이 리브랜딩 작업 전반을 수행했습니다.
Since 2007, Aram Kim's parents have been running "Uiseong Black Garlic Cooperative," specializing in black garlic extract and peeled black garlic. However, as their age and health began to make long-term management increasingly difficult, Aram decided to rebrand the business as "our soil" and take over operations herself. Project Room carried out the entire rebranding process.

www.oursoil.kr
01.1 Raw Material
01.1 Raw Material

PROJECT OVERVIEW
02.1 Packaging
02.2 Box Packaging
02.3 Box Packaging
02.4 Gift Packaging
02.5 Gift Packaging
02.6 Business Card
02.7 Brand Card
CREDITS
Year. 2023
Client. Our Soil
Work Scope. Brand Strategy & Identity(Rebranding)
Photography. T.I.P
Category. Food
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