BACK


EIN HAUS
아인하우스
아인하우스는 '끝과 소멸, 그리고 위로'라는 개념을 중심으로 전개되는 도자 브랜드로, 프로젝트룸은 이번 리브랜딩을 통해 브랜드의 철학과 정체성을 명확히 정의하고, 시각 언어 전반을 재구축했습니다.

EIN HAUS is a ceramic brand grounded in the themes of ending, disappearance, and consolation. Through this rebranding, P/R clarified the brand’s philosophy and identity, and restructured its entire visual language. The name combines EIN, derived from End Is Near, with HAUS, the German word for house, reflecting the brand’s direction as a personal space that holds emotions of loss and mourning. Built on the principles of mystique, tension, and minimalism, the system preserves a distinct point of view and emotional depth through a disciplined visual structure.

www.einhauswerk.com
01.1 Crafts
01.2 Crafts

PROJECT OVERVIEW
01.1 Certificate
01.2 Packaging
02.1 Loading
02.2 Buy
02.3 Detail
02.4 ACCOUNT
02.5 Detail-Mo
02.6 Collection-Detail
CREDITS
Year. 2024
Client. Ein Haus
Work Scope. Brand Strategy & Identity, Website
Visual Directing. Hyewon Yoo
Photography. Oksu Jang
Category. Crafts


MORE PROJECT Brand Identity
Digital Assets
Print Assets
Packaging
Korean Medicine Clinic
2024

Brand Identity
Digital Assets
Print Assets
Packaging
Website
Photography
Food
2024

Brand Strategy
Brand Identity
Digital Assets
Print Assets
Beauty, E-Commerce
2024



MORE PROJECT

YAKSEONHYANG
Brand Identity
Digital Assets
Print Assets
Packaging

Brand Identity
Digital Assets
Print Assets
Packaging
Website
Photography

Brand Strategy
Brand Identity
Digital Assets
Print Assets