POTTEN — PROJECT ROOM

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POTTEN
포튼
POTTEN은 전통을 현대적인 방식으로 재조명하여 고도자기의 본질을 유지하면서도 일상에 자연스럽게 스며들 수 있는 작품을 선별하여 제공합니다. 이를 통해 고객에게는 시간이 깃든 도자기를 소유하는 기쁨을, 공간에는 예술적인 여운을 선사하고자 합니다.
도자기의 빙렬(氷裂)에서 영감을 받아, 세월이 만든 섬세한 균열의 아름다움을 현대적인 미학으로 재해석했습니다. 겉으로는 미세한 틈이지만, 그 속에는 시간과 이야기가 켜켜이 스며 있어 깊이와 우아함을 전하는 매개체가 됩니다.

POTTEN reexamines tradition through a modern lens, selecting works that preserve the essence of fine ceramics while naturally blending into everyday life. In doing so, it offers collectors the joy of owning pieces imbued with time, while bringing a quiet artistic resonance to spaces.
Inspired by the natural crackle glaze of ceramics, the design translates the subtle beauty of time worn patterns into a contemporary aesthetic. What once appeared as fragile fissures now becomes a medium for storytelling an expression of depth, history, and quiet elegance.

PROJECT OVERVIEW

The Aesthetics of Time
시간의 미학

POTTEN reinterprets the long history and artistry of traditional ceramics with a modern sensibility, offering values that remain timeless. Beyond simply presenting historic pieces, it seeks to infuse centuries of tradition and meaning into contemporary life. The aesthetics of time serve as both the guiding principle and the core identity of POTTEN’s vision.

01.1 Collectors

01.1 Catalogue Note

Inspired by the natural crackle glaze of ceramics, the design translates the subtle beauty of time worn patterns into a contemporary aesthetic. What once appeared as fragile fissures now becomes a medium for storytelling an expression of depth, history, and quiet elegance.

02.1 Crazing 빙렬(氷裂)

02.2 Crazing 빙렬(氷裂)

03.1 Wrapping Paper

03.2 Wrapping Paper

03.3 Sticker

03.4 Bag

03.5 Packaging

03.6 Business Card

CREDITS

Year. 2025
Client. Potten
Work Scope. Brand Strategy & Identity
Category. Crafts

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