2024 Mar – 2024 Apr
Brand Identity Design
Brand Directing
Inho Noh
Brand Design
Yeoreum Lee
Photography
Yoonmin Nam
We have carried out a rebranding for KOUM, a Christian goods brand with over 15 years of history.
"Koum" means "rise" in Aramaic, and in Mark 5:41, it is the word that Jesus used to raise the dead. It carries the meaning, "We hope that our lives will be restored through the Word." The brand, which started with a mug featuring a Bible verse, has been consistently operating for over 15 years. As of 2024, the brand is now run by its second-generation owner, Kwan-Yong Kim.