하와
Year. 2024 -
Client. Hawa
Work Scope. Editorial Management
Editor. Heekyung Moon
Category. Fashion
Founded in 2019 as a small blog-based market, HAWA has steadily grown by earning the trust of its customers. In 2023, the brand embarked on a rebranding journey, repositioning itself as a designer label. HAWA Letter, the brand’s web-based magazine, serves as a key platform to communicate this renewed identity. Through diverse content—from interviews that spotlight the brand director’s vision to data-driven styling guides—HAWA Letter is expanding the brand’s digital presence and deepening its connection with customers.