Founder & Director
He is a director based in Seoul, South Korea. He started his career as a construction worker in 2017 and has since held various roles, including sales representative, marketer, and designer. Currently, he runs the brand consultancy Project Room and the commercial space Entrance 4 located in Suyu-dong, Seoul. His most frequently used tools are Papago and Grammar Checker, and his favorite season is summer.
Yeoreum Lee
Designer
She is a designer with a non-traditional background who works across various fields, including identity design, UI/UX design, and graphic design. She brings her unique aesthetic sense and refined taste to create designs that align with current trends. With a strong focus on execution rather than planning, Yeoreum is detail-oriented and hands-on, ensuring a high level of quality in every project through meticulous attention to detail.
Yoonmin Nam
Director
He has worked in various fields, including startups, social enterprises, fashion, baby products, laundry, agencies, and pet care, contributing to the launch, scaling up, and rebranding of multiple brands. Currently, he is an agent at the brand consultancy Project Room and runs the pet brand Bennys Pet. His strength lies in logically and convincingly articulating the sensory aspects of intuition and aesthetic intelligence. Above all, he values making a positive impact on the world through his work.
Heekyung Moon
Editor
With years of experience as a content editor and marketer, she has dedicated herself to introducing the value of unknown products and services to the world. Leveraging her understanding of brand journalism, she has planned and managed owned media channels for various corporate clients, and conducted interviews with experts across a range of fields, including architecture, arts and culture, and humanities. She has also taken on the challenge of publishing, from planning and producing books that the world needs to executing marketing strategies that target specific audiences and build dedicated fandoms. She believes that "refined branding" is only truly achieved when a brand has an unwavering communication strategy. She is deeply interested in creating a unique media heritage for brands that remains consistent, regardless of changes in agencies or personnel.
Graphic Design Studio
Passage is an office for graphic design and type design, founded in 2022 by Jinhee Kim. Jinhee studied graphic design at Hankyong National University (Anseong, KR) and type design for her master degree at ECAL (Lausanne, CH) also had the work experience in the Netherlands. She shared her expertise by teaching typography and graphic design in Hankyong National University and Inha University in South Korea.
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