SELECTED PROJECTS (20)

Mulden
Identity Design
2026

Mulden
Brand Film
2026

Mulden is a brand that proposes new everyday moments through fountain pens and ink. Rather than treating tools as mere function, the brand approaches them as companions in daily life, crafting objects to match.
Building on this identity, we created Mulden's brand film, featuring founder Kominji using the brand's own tools, capturing the quiet way fountain pens and ink settle into everyday time. Rather than relying on elaborate direction, the focus stayed on the gestures of handling the tools and the stillness of the space, letting Mulden's sensibility and attitude come through on their own.

Vieve House
Playlist Cover Art Design
2026

Rieul Lighting
Website Design & Develpoment
2026

Rieul Lighting is a contemporary lighting brand exploring new forms of light through 3D printing. Working from the idea that new methods of making create new design languages, we design lighting that lives at the intersection of technology and design, made for everyday contemporary life.
For this project, we designed Rieul Lighting's website. Drawing from the brand name 'Rieul,' we used the Korean consonant 'ㄹ' as a structural motif for the site, organizing the content sections around it. Throughout, we kept the layout restrained and minimal, allowing the product itself and the brand's attitude to come through on their own.

Gallery Tora
Brand Film
2026

A brand film created for Gallery Tora's opening exhibition, Repetition and Difference: Assemblage. Centered around the works of artist Park Soungchuel, the film quietly captures the exhibition space, the artworks, and the moments where art and everyday life intersect.

Gallery Tora
Brand Identity Desgin
2026

Yakseonhyang
Korean Medicine
2024

Unkin
Identity Design
Art & Culture
2026

UNGKIN is a creative practice that explores the relationships between people, spaces, and nature through flowers. Rather than treating flowers as decoration, it uses them as a medium to create new narratives, spatial experiences, and unexpected connections. Building on this philosophy, we developed a visual identity that reflects UNGKIN's distinctive worldview.
We developed a key graphic by enlarging the cross-sections and intertwined structures of flowers to evoke galaxies and unknown life forms. Inspired by the layouts of botanical and astronomical field guides, the identity visualizes UNGKIN's imagination expanding from flowers to the world and the cosmos.

Nouvellevague
Website Design & Develpoment
2025

Nouvellevague
Identity Design
2025

This project began as an early-stage positioning effort for Nouvelle Vague Production, focused on defining the brand's direction and decision-making criteria. Project Room aligned the founders' perspectives on artistic quality and practical value into a single strategic framework. The scope later expanded to include brand identity and website design, establishing clear visual and structural principles for how Nouvelle Vague approaches projects and positions its films within brand and market contexts.

Kleane
Strategy &Identity Design
2024

Hong Jinju Legal Services
Identity Design
2025

Amid an industry weighed down by outdated perceptions and price-driven competition, there was a need for a brand that could embody both trust and familiarity. Placing at its core the philosophy that, though we handle documents, what we ultimately see are people, we distilled the brand's core values into Humanity, Clarity, and Integrity. This framework positions the legal service not as a mere document processor, but as a partner who stands alongside clients at life's turning points. Through refined language, a considered visual system, and a calm, orderly aesthetic, the brand identity conveys both professionalism and human warmth.
We chose the term Legal Services over technical alternatives like Judicial Scrivener Office for its clarity, accessibility, and international readability. In most English-speaking contexts, Judicial Scrivener is unfamiliar and often confusing, as it refers to a profession specific to legal systems like Japan or Korea. It requires explanation—something a brand name shouldn't need. In contrast, Legal Services is broader, more intuitive, and still accurately reflects the kind of administrative legal support we offer—from real estate registration to company filings, inheritance, and identity changes. Since our official Korean name already specifies the professional title, the English name focuses on balance: simple, trustworthy, and globally comprehensible.

Ein Haus
Identity Design
2024

EIN HAUS is a ceramic brand grounded in the themes of ending, disappearance, and consolation. Through this rebranding, P/R clarified the brand's philosophy and identity, and restructured its entire visual language. The name combines EIN, derived from End Is Near, with HAUS, the German word for house, reflecting the brand's direction as a personal space that holds emotions of loss and mourning. Built on the principles of mystique, tension, and minimalism, the system preserves a distinct point of view and emotional depth through a disciplined visual structure.