PROJECT ROOMBRAND CONSULTANCY
PROJECTS ALL

CLIENT
HANZAM 1851

DATE
Dec 2023 – Feb 2024

SOLUTIONS
Brand Identity
Naming
Marketing Strategy
Package Design
Print Assets
Digital Assets
∟Inho Noh, Yeoreum Lee

Photography
∟T.I.P

Model
∟Minji Kang
PROJECT
OVERVIEW


물 매트리스라는 제품의 선입견을 깨고, 30년 넘게 이어온 브랜드의 가치(Heritage)를 온전히 담아낼 수 있게 리브랜딩을 진행했습니다.

We conducted a rebranding to break the preconceived notions about water mattresses, fully capturing the heritage and values of a brand with over 30 years of history.